Business development and marketing are important, but first make sure the foundations of your SME are solid. Whenever I start working with a business owner, whether a start-up, an early stage growing SME or a long standing business, there’s always one...
“I need a brochure.” I’ve lost count of how many times I’ve heard this when I have asked prospective clients what their objective is or what they need in terms of help when they call me. My answer is always “Why?” and their response...
