Trust in the media has hit historic lows. As the misinformation wildfire spreads faster than facts can follow, communication professionals across all sectors are grappling with unprecedented challenges. From newsrooms to government departments, from crisis communications to regulatory bodies, we’re all navigating similar obstacles – but often in isolation.
Join us on World Ethics Day, 15 October, 2 PM – 3 PM BST for an exclusive webinar, “Rebuilding Trust: Improving Information Ecosystems” featuring industry experts and influential voices from media, government, tech, advertising and communications, academia and more, for groundbreaking discussions on collaborative solutions.
This webinar also marks the launch of the first-of-its-kind Impress accreditation program, designed to equip news professionals with practical tools for navigating information instability while maintaining editorial integrity. This evidence-based program was developed with input from a diverse group of journalists, academics, and experts from leading organisations including the BBC, The New York Times, and the Poynter Institute. To ensure broad relevance, it includes collaborative content with charities such as LevelUp, Sense, Samaritans, and MIND and modules exploring artificial intelligence in media, building and maintaining audience trust, and engaging communities in ethical reporting and content creation.
Joining us will be:
🗣️ Ali-Abbas Ali, Ofcom’s Director of Broadcasting Competition
🗣️ Jason Cumming, Senior Director of News Standards at NBCUniversal News Group
🗣️ Adeline Hulin, UNESCO’s Chief of Unit for Media and Information Literacy and Digital Competencies
🗣️ Shelina Janmohamed, Director of Consumer Equality at Ogilvy UK
🗣️ Dr Ruth Stoker, Director of Strategic Teaching and Learning at University of Huddersfield
Why Attend?
🔬 1. Practical Tools You Can Implement Immediately: Access actionable frameworks that tackle declining communication credibility and discover how trust metrics drive customer value and operational efficiency across journalism, content creation, and corporate communications.
🎯 2. Exclusive Access to Cutting-Edge Solutions: Get the first look at our comprehensive training curriculum developed with industry leaders from around the global news network.
🤝 3. Connect with Industry Leaders & Shape the Future: Learn from global influential voices from media, tech, advertising, government, regulation, PR and crisis communications.
Register here.
For any queries, please contact info@impressorg.com.