Latest data from Insider Intelligence predicts that podcasting in the US will cross the $1 billion mark this year. Podcast ad spending is on track to exceed $2 billion by 2023 and growth estimates have been upped due to a 36.8% spike in spend during 2020, estimated...
Uncover the latest social media marketing trends based on the most recent platform benchmarks (Facebook and Instagram) data from Socialbakers – these are completely free once you input your email address (you can always easily unsubscribe from mailings later...
My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There’s a long haul ahead I fear, but I’m very thankful and grateful that my own business hasn’t suffered too badly in 2020, due to the...
As an UK Ambassador for Women on Boards UK, this topic is very close to my heart. But it goes a lot deeper than the gender gap on UK boards, or the gender pay gap, important as these are. Many marketers are striving to be more inclusive, and importantly, to do more...
Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
