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What Do We Know About Today’s Consumers?

What Do We Know About Today’s Consumers?

by Pam Vick | Feb 22, 2021 | Advertising, Business Development, Business Workshops, Creative Development & Advertising, Digital Marketing, Marketing Plans, Research and Trends

A really helpful and interesting report this month, for marketers like me at least,  from Global Web Index. What do we know about today’s consumer? 50% research brand or products via search engines, and 41% via social networks Digital consumers have on average 3.2...
Why do so many SME business owners start from the wrong end of a marketing plan?

Why do so many SME business owners start from the wrong end of a marketing plan?

by Pam Vick | Sep 17, 2019 | Entrepreneurs and Founders Tips, Marketing Plans, SMEs

“I need a brochure.” I’ve lost count of how many times I’ve heard this when I have asked prospective clients what their objective is or what they need in terms of help when they call me. My answer is always “Why?” and their response...