Trying to understand where your website stands in terms of AEO is extremely confusing at the moment – literally hundreds of tools, all saying they are the best, free trials, techspeak, where to start?

The best I have found after trying a LOT so far is Hubspot’s new Beta tool – Enter your domain and HubSpot AEO identifies your competitors, tracks your brand name variations, generates prompts, and shows you exactly where you’re winning, and where you’re not in terms of AEO (Answer Engine Optimisation). You can vary all of the above and once you get the hang of it, it’s very easy to use. There’s a 28 day free trial. Recommended.