Nowadays, we search for what we want online, whether that’s using our desktop, laptop, mobile or tablet. That’s the case in business and in our personal lives too. Looking for a cool new holiday destination? Need a new printer? Need someone to help with your social media? Want to change accountants? Desperate to find a lawyer to help with a shareholder dispute? Need some marketing support? We either ask a friend or colleague for a recommendation or we get straight online and search.
The competition to be on page one of results in Google is fierce in most sectors now, and that’s unsurprising. Recent (June 2019) research shows that Google currently still holds 90.1% of the total search engine market share (Google +Google Images), followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon.
- 81% of people perform an online search before making a large purchase.
- 75% of people never scroll past the first page of results.
- 57% of B2B marketeers stated that SEO generates more leads than any other marketing channel.
That’s why we’ve developed a complete SEO package for our clients that starts at the very beginning by helping you choose what keywords you should be aiming to rank highly for, then works through our SEO checklist:
1 Choosing what keywords and phrases you want to rank for
2 Page titles and descriptions
3 Image Alt tags
4 Site page structure, headlines, copy, general content optimisation
5 Search Console technical site check
6 Blogs/Content creation and freshening, links and partnerships building
7 Google My Business, Maps
8 Social media presence integration, hashtags, integrated messaging