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Google is Fixing its AI-driven Search Experience, but Experts Say it Needs to do More

Google is Fixing its AI-driven Search Experience, but Experts Say it Needs to do More

by Pam Vick | Aug 30, 2023 | AI Artificial Intelligence, Marketing Technology, Online Marketing, SEO Search Engine Optimisation

Since Google debuted its Search Generative Experience (SGE) AI-based interface in beta three months ago, it’s made a lot of updates to alleviate early concerns from testers. “It hasn’t improved as much as I think it needs to, to be a viable product anytime this year,”...