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Social Listening Part Two

Social Listening Part Two

by Pam Vick | Sep 21, 2020 | Advertising, Branding, Business Development, Creative Development & Advertising, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, SMEs, Social Media

Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand – and ultimately to help you to better understand the ROI of your social media marketing. This week...
Social Listening

Social Listening

by Pam Vick | Sep 14, 2020 | Digital Marketing, Entrepreneurs and Founders Tips, Research and Trends, Scale-ups, SMEs, Social Media

According to e-Marketer, for many marketers, conversations on social networks have become a key source of information during the coronavirus pandemic. A March 2020 survey conducted by Gartner found that just over half (51%) of marketing leaders worldwide turned to...