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Do Instagram Hashtags Help with Post Impressions?

Do Instagram Hashtags Help with Post Impressions?

by Pam Vick | Jun 14, 2022 | Digital Marketing, Entrepreneurs and Founders Tips, Online Marketing, Research and Trends, SMEs, Social Media

  Recently (March 2022), Adam Mosseri, the head of Instagram, said in one of his Stories that Instagram hashtags don’t “really” help with post distribution. Social Insider has analyzed 75,361,233 Instagram posts published between March 2021 and...
Free Resources to Check Out – Social Media Industry Benchmarks and Regional Insights

Free Resources to Check Out – Social Media Industry Benchmarks and Regional Insights

by Pam Vick | Jan 18, 2021 | Business Development, Digital Marketing, Research and Trends, Social Media

Uncover the latest social media marketing trends based on the most recent platform benchmarks (Facebook and Instagram) data from Socialbakers – these are completely free once you input your email address (you can always easily unsubscribe from mailings later...
Social Listening Part Two

Social Listening Part Two

by Pam Vick | Sep 21, 2020 | Advertising, Branding, Business Development, Creative Development & Advertising, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, SMEs, Social Media

Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand – and ultimately to help you to better understand the ROI of your social media marketing. This week...
Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say

Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say

by Pam Vick | Nov 18, 2019 | Digital Marketing, Social Media

Really interesting article on eMarketer today. Haven’t quite made my mind up yet, would be interested in what others think – email me at pamvick@caspiaconsultancy.co.uk. If you haven’t already heard, Instagram has begun hiding ‘likes’ for select...