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How The Pandemic Changed Worldwide Ad Spending

How The Pandemic Changed Worldwide Ad Spending

by Pam Vick | May 31, 2021 | Advertising, Case Studies, Digital Marketing, Marketing Budgets and Spend, Marketing Channels, Research and Trends, White Papers & Thinkpieces

2021 forecast and a final look at 2020’s results (with thanks to eMarketer). Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections: Before the...